We have over 20 years of experience 

Mission

To provide affordable and suitable personal and homecare soaps and detergents by continuously improving operational efficiency and innovation.

Vision

To be the most preferred choice of customers in personal and home care products in East Africa.

Overarching result

Overarching result is the impact result of the vision statement. Accordingly, it had set as the following.

  • To be among the first three companies in soap and detergent market share in both local and East Africa by 2034.

Core Values

  • Quality
  • Affordability
  • Innovation
  • Accessibility
  • Responsibility
  • Integrity