We have over 20 years of experience
- (+251) 114-39 38 00/01/02
- Akaki Kality Sub City,Next to MAMCO PLC Addis Ababa, Ethiopia
Mission
To provide affordable and suitable personal and homecare soaps and detergents by continuously improving operational efficiency and innovation.
Vision
To be the most preferred choice of customers in personal and home care products in East Africa.
Overarching result
Overarching result is the impact result of the vision statement. Accordingly, it had set as the following.
- To be among the first three companies in soap and detergent market share in both local and East Africa by 2034.
Core Values
- Quality
- Affordability
- Innovation
- Accessibility
- Responsibility
- Integrity
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